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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography


Recycled Ink
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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com


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Valerie Jennings
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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com


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Archive for the ‘Because…’


Tuesday, August 31, 2010


Wisconsin’s New Electronic Recycling Law In Effect, Beginning Sept. 1st, 2010

Posted By: Brad Roderick

August 31, 2010

Wisconsin’s Electronic Recycling law is set to take effect Wednesday, September 1, 2010. This means that electronics such as computer, entertainment devices and cell phones all have to be recycled.

The law was passed to stop toxic waste in landfills, as well as to recycle parts of the electronics for reuse.

Watch the video clip below from Fox6.com to learn more about the new law:

Picture 22 300x185 Wisconsin’s New Electronic Recycling Law In Effect, Beginning Sept. 1st, 2010


Thursday, August 26, 2010


Creative Recycling: Artist Turns Ink Cartridges Into Sci-Fi Art

August 26, 2010: 4:04p.m

I am B ink and media blog gave artist Faith Pearson their empty ink cartridges, and this is what she was able to do with them:

Picture 201 300x199 Creative Recycling: Artist Turns Ink Cartridges Into Sci Fi Art

To see more photos follow this link


Thursday, August 19, 2010


YouTube: Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

From: InkCycleGrenk | August 16, 2010
Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is.

Picture 11 300x178 YouTube: Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to greenbydesign.com, 98% of the products in the U.S. and Canada have some form of greenwashing.

Companies often use words with no clear meanings like “eco-friendly” or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products’ environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers.

The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while “made with organic” product only contains 70% of organic ingredients.

Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer.

This video brought to you by Grenk and Nextlife.


Thursday, August 12, 2010


Recycling Batteries to Reduce Hazardous Landfill Waste

Posted by: Brad Roderick

A lot of what we use these days runs on batteries, and a lot of times when those batteries no longer work we immediately toss them in the trash. Those batteries will eventually end up in landfills across the country creating more hazardous waste because of the toxins they carry. I would like to share a video from latimes.com about a new battery recycling program called My Call to Recycle which aims at informing people about the benefits of recycling batteries as well as providing places to recycle.

Watch it here.

Picture 1 300x172 Recycling Batteries to Reduce Hazardous Landfill Waste


Monday, August 9, 2010


Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans

Posted by: Brad Roderick

People around the world are thinking of new, innovative ways of recycling, but David de Rothschild took it one step further. He came up with not only a new way to recycle but also a way to raise awareness of the ecological damage being done to oceans because of a lack of recycling. Rothschild, along with a crew of six set out to sail across the Pacific Ocean from San Francisco to Sydney out of a boat made from recycled, post consumer plastic bottles.

Here is an article from nytimes.com about the successful journey of David de Rothschild, the man who National Geographic named the “Emerging Explorer” and his boat Plastiki.

Voyage Redeems 12,500 Plastic Bottles

plastiki Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans SYDNEY, Australia (AP) — A 60-foot sailboat built largely from 12,500 recycled plastic bottles docked Monday at Sydney, after four difficult months crossing the Pacific Ocean on a trip meant to raise awareness of the perils of plastic waste.

The crew of the boat, the Plastiki, weathered fierce storms during 8,000 nautical miles at sea after leaving San Francisco on March 20. The expedition’s leader, David de Rothschild, 31, said he was inspired by a 2006 United Nations report that said pollution, particularly plastic waste, threatened the world’s oceans. He wanted to prove that trash could be effectively reused.

The Plastiki, he said, is powered by solar panels and windmills. An organic glue made of sugar cane and cashews holds the bottles together, and the mast is recycled irrigation pipe.

Listen to David de Rothschild talk about his inspiration behind the voyage.

Picture 20 300x183 Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans


Thursday, July 29, 2010


Eco-Friendly Dry Cleaning Service Reduces Waste with Electronic Recycling, Innovative Cleaning Methods and Green Office Supplies

Posted by: Brad Roderick

Green Results
dry cleaning3 300x300 Eco Friendly Dry Cleaning Service Reduces Waste with Electronic Recycling, Innovative Cleaning Methods and Green Office Supplies Hangers Cleaners initially came to life when Owner Joe Runyan became dissatisfied with cleaning materials on the market and turned to a green concept, utilizing carbon that would revolutioize the industry. “I was hooked,” said Runyan. “So, I started a green dry cleaner.” Shortly thereafter, Runyan opened the first eco-friendly dry cleaning business in Kansas City of its kind.

Green Success
Although Runyan has not been able to measure specific green results, it is clear that grenk has played a vital role in his business and promotion of green initiatives. “It is just a part of our overall effort. Our employees and guests see that we are ‘walking the talk’ when it comes to green,” Runyan said.

READ MORE


Thursday, July 22, 2010


Indianapolis Elementary Kids Launch School Recycling Project

Posted by: Brad Roderick

Have you ever heard the quote “Children are our most valuable natural resource,” by Herbert Hoover? Well a group of 3rd grade students at Charity Dye Elementary in Indianapolis, IN are proving to be just that. What started out as a simple class recycling project may turn the school into the official neighborhood recycling center with the help of the students.

Here is a video from latimes.com about the recycling project and the students behind the initiative.

Picture 411 300x147 Indianapolis Elementary Kids Launch School Recycling Project


Thursday, July 22, 2010


Reducing Greenhouse Emissions by Turning Trash From Landfills Into Alternative Energy

Posted by: Brad Roderick

Day in and day out people throw out trash which eventually ends up in landfills across the country. What many people don’t do is think about how that trash can be used to benefit the environment. In the Philippines however, men and women are gathering at the Payatas dumpsite, the largest in the Philippines, to gather trash that can be turned into alternative energy.

Here is a video from cnn.com about the efforts to reduce green house emissions in the Philippines.

Picture 40 Reducing Greenhouse Emissions by Turning Trash From Landfills Into Alternative Energy


Friday, July 16, 2010


Launch of iPhone 4 Causes Surge in iPod Recycling

Posted by: Brad Roderick

The majority of us try to stay up to date on the current trends, as hard as that may be. When Apple launched the iPhone 4 people scrambled to get the hottest phone on the market. So what will become of the older gadgets? I would like to share an article from itproportal.com by Desire Athow about the increase in iPod recycling due to the launch of the iPhone 4.

Launch of iPhone 4 Causes Surge in iPod Recycling

iphone4 Launch of iPhone 4 Causes Surge in iPod RecyclingProspective iPhone 4 customers are literally flogging their old Apple gadgets in order to get enough money to splurge on the hottest smartphone in town with the iPod being one of the most popular to go through the trap.

Online recycler Mopay.co.uk reports that the number of iPod devices being recycled through the site went up by nearly 70 per cent since the launch of the new iPhone 4G last month.

Simon Walsh, the co-founder of Mopay, said that “As technology improves people are naturally going to want the latest gadget. For Apple fans it’s imperative they have the most up to date version of any new model. The iPhone can do everything that an iPod can and more. Even though the Walkman managed around 15 years as the music player of choice, it looks like the iPod will follow the path of the mini disc player and soon become surplus to requirements.”

The news come a day after mobile phone recycling price comparison website, sell my phone, reported that old versions of the iPhone were amongst the most popular devices being recycled across the country.

READ MORE


Thursday, July 15, 2010


Recycling Ink and Toner Cartridges to Help Eliminate E-Waste from Landfills

A big thanks to the Recycler, a trade magazine that focuses on toner and inkjet cartridge recycling, for recently featuring InkCycle for its use of YouTube to encourage cartridge recycling.

Brad Roderick, executive vice president of InkCycle in Lenexa, Kansas, reviews the process of recycling ink and toner cartridges at InkCycle to help eliminate e-waste from landfills.

Watch it here.

Picture 29 e1279212908339 Recycling Ink and Toner Cartridges to Help Eliminate E Waste from Landfills

Roderick explains that the first steps include taking the toners apart to see what’s inside of them, replacing the critical wear components, cleaning out excess toner and getting them back to a state where they are ready for repair and refurbishment.

Roderick discusses the final step of recycling an ink and toner cartridge after one is placed into a live printer and prints a series of pages to ensure that when it’s taken out of the box that the print performance at the end of the production process is up to the standards that will satisfy the consumer.

InkCycle produces a recycled ink and toner cartridge called grenk. Grenk is designed to leave the smallest environmental footprint possible.