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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography


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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com


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Valerie Jennings
816-221-1040
valerie@jenningssocialmedia.com


To submit a story idea to our blog email valerie@jenningssocialmedia.com


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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com


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Archive for the ‘News’


Tuesday, August 31, 2010


New Eco-Trend: Radio Frequency Identification Chip to Weigh Recycling Bin Trash

Posted By: Brad Roderick

August 31,2010

recycling bin New Eco Trend: Radio Frequency Identification Chip to Weigh Recycling Bin Trash

According to Trey Granger, writer for Earth911.com, there is an new trend in curbside recycling: Radio-frequency identification (RFID), which is a tiny computer chip that can be placed inside of recycling bins. This chip can weigh the contents inside as well as tell how often the bin is being used.

However, this new technology has recently been used to to fine residents from not recycling. Laurel, Md. began using RFID bins to enforce $25- $100 fines for houses not using their bins since the city began requiring all residents to recycle. The trend is beginning to catch on. Last week, Cleveland spent $2.5 million on tagged bins to enforce recycling penalties.

Read more.


Tuesday, August 31, 2010


Wisconsin’s New Electronic Recycling Law In Effect, Beginning Sept. 1st, 2010

Posted By: Brad Roderick

August 31, 2010

Wisconsin’s Electronic Recycling law is set to take effect Wednesday, September 1, 2010. This means that electronics such as computer, entertainment devices and cell phones all have to be recycled.

The law was passed to stop toxic waste in landfills, as well as to recycle parts of the electronics for reuse.

Watch the video clip below from Fox6.com to learn more about the new law:

Picture 22 300x185 Wisconsin’s New Electronic Recycling Law In Effect, Beginning Sept. 1st, 2010


Thursday, August 26, 2010


Grenk Manufacturer Wins Recharger Green Award

August 26, 2010: 4:20p.m.
grenk new Grenk Manufacturer Wins Recharger Green Award
Grenk’s manufacturer, InkCycle, has been voted by Recharger Magazine readers to be the 2010 Recharger Green Award recipient for “environmental leadership and a commitment to environmentally sustainable business practices.”

“InkCycle is a leader in green thinking as evidenced in its GRENK line of recycled cartridges. GRENK is designed to leave the smallest environmental footprint possible and exemplifies InkCycle’s commitment to environmentally-sound, quality products. Recharger readers recognized the eco-friendly business practices of InkCycle and voted it the first-place winner in this inaugural award. Congratulations to InkCycle,” said Recharger Publisher Patricia Ames.

Click here to read more


Thursday, August 26, 2010


Creative Recycling: Artist Turns Ink Cartridges Into Sci-Fi Art

August 26, 2010: 4:04p.m

I am B ink and media blog gave artist Faith Pearson their empty ink cartridges, and this is what she was able to do with them:

Picture 201 300x199 Creative Recycling: Artist Turns Ink Cartridges Into Sci Fi Art

To see more photos follow this link


Thursday, August 19, 2010


EPA to take e-waste seriously

August 19, 2010 3:05p.m.

I would like to share an article found on treehugger.com regarding the EPA’s recent concern with e-waste after years of paying little attention on e-waste issues.
elecrecy 300x198 EPA to take e waste seriously

According to EPA Administrator, Lisa Jackson, e-waste is one of the top five priorities for the agency. Paying particular attention to companies who say they recycle electronics, but cut corners. Companies such as Dell and HP are hoping to lead by example and have pledged responsible recycling practices.

Read more


Thursday, August 19, 2010


YouTube: Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

From: InkCycleGrenk | August 16, 2010
Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is.

Picture 11 300x178 YouTube: Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to greenbydesign.com, 98% of the products in the U.S. and Canada have some form of greenwashing.

Companies often use words with no clear meanings like “eco-friendly” or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products’ environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers.

The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while “made with organic” product only contains 70% of organic ingredients.

Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer.

This video brought to you by Grenk and Nextlife.


Thursday, August 12, 2010


Recycling Batteries to Reduce Hazardous Landfill Waste

Posted by: Brad Roderick

A lot of what we use these days runs on batteries, and a lot of times when those batteries no longer work we immediately toss them in the trash. Those batteries will eventually end up in landfills across the country creating more hazardous waste because of the toxins they carry. I would like to share a video from latimes.com about a new battery recycling program called My Call to Recycle which aims at informing people about the benefits of recycling batteries as well as providing places to recycle.

Watch it here.

Picture 1 300x172 Recycling Batteries to Reduce Hazardous Landfill Waste


Monday, August 9, 2010


Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans

Posted by: Brad Roderick

People around the world are thinking of new, innovative ways of recycling, but David de Rothschild took it one step further. He came up with not only a new way to recycle but also a way to raise awareness of the ecological damage being done to oceans because of a lack of recycling. Rothschild, along with a crew of six set out to sail across the Pacific Ocean from San Francisco to Sydney out of a boat made from recycled, post consumer plastic bottles.

Here is an article from nytimes.com about the successful journey of David de Rothschild, the man who National Geographic named the “Emerging Explorer” and his boat Plastiki.

Voyage Redeems 12,500 Plastic Bottles

plastiki Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans SYDNEY, Australia (AP) — A 60-foot sailboat built largely from 12,500 recycled plastic bottles docked Monday at Sydney, after four difficult months crossing the Pacific Ocean on a trip meant to raise awareness of the perils of plastic waste.

The crew of the boat, the Plastiki, weathered fierce storms during 8,000 nautical miles at sea after leaving San Francisco on March 20. The expedition’s leader, David de Rothschild, 31, said he was inspired by a 2006 United Nations report that said pollution, particularly plastic waste, threatened the world’s oceans. He wanted to prove that trash could be effectively reused.

The Plastiki, he said, is powered by solar panels and windmills. An organic glue made of sugar cane and cashews holds the bottles together, and the mast is recycled irrigation pipe.

Listen to David de Rothschild talk about his inspiration behind the voyage.

Picture 20 300x183 Recycled Boat Sails From San Francisco to Sydney to Raise Awareness About Protecting Oceans


Thursday, August 5, 2010


Ecodirt.com Features Grenk Whitepaper: Green Dry Cleaning Company Reduces Waste With Sustainable Office Supplies

A big thanks to ecodirt.com for featuring Hangers Cleaners and its sustainable efforts.

Read it here.

Picture 48 Ecodirt.com Features Grenk Whitepaper:  Green Dry Cleaning Company Reduces Waste With Sustainable Office Supplies

Read the whitepapaper.


Thursday, July 29, 2010


Recycling in Iowa Increases with Greenstar

Posted by: Brad Roderick

If recycling was as easy as taking out the trash would you be more willing to do it? Thanks to Greenstar, a company that aims to reduce emissions through recycling, it has never been easier. In Des Moines, IA citizens simply have to take their trash to the sidewalk and wait for trash pick-up. This trash is then taken to Greenstar where a machine separates recyclables from non-recyclables making recycling more efficient.

Here is a video from latimes.com about how Greenstar uses this machine to increase recycling in Iowa.

Picture 47 300x172 Recycling in Iowa Increases with Greenstar

To learn more about Greenstar visit greenstar-na.com