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Brad Roderick

Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

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About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com


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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com


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Posts Tagged ‘environment’


Tuesday, May 10, 2011


The Green Foundation Creates E-Waste Recycling Program to Help Educate Children in India

Posted By Brad Roderick:

Here is a recent press release I wanted to share from the Eye of Dubai, announcing the partnership with the Green Foundation and an United Arab Emirates company to help raise funds from recycled electronics in an effort to help educate children in Kerala, India.

Recycling Electronic Waste to Help Educate Children

The Saeed & Mohammed Al Naboodah Group has formed a partnership with The Green Foundation to recycle all unused, redundant and end of life electronic items across the organisation. Funds raised will be donated to the Red Crescent Society, which is the chosen charity for 2011 for the Group, and this campaign will help towards educating children in Kerala.

In addition to business related donations, staff have also been encouraged to donate their own personal old electronics items including mobile phones, laptops, gaming consoles, mp3 players and digital cameras.green foundation The Green Foundation Creates E Waste Recycling Program to Help Educate Children in India

Melissa Clements Chief Corporate Communication & Marketing Officer, Saeed & Mohammed Al Naboodah Holding LLC, said, This initiative serves two important purposes for us. It helps generate important funds to educate children and at the same time it prevents dangerous electronic items from polluting the local environment in the UAE.

Dominic Gothard, Chairman & CEO of The Green Foundation added; We are delighted to be working closely with one of the UAEs most respected local companies. It is very encouraging to see businesses who have played a pivotal role in the UAEs past taking such progressive and responsible steps to ensure that great causes benefit today and their environment benefits tomorrow.


Monday, May 2, 2011


The Environmental Protection Agency Starts International Project to Track U.S. Electronic Waste

Posted By Brad Roderick:

Here is a recent announcement from Reuters Africa, written by Alister Doyle, about a new International project by the Environmental Protection Agency to help track electronic waste from the United States.

Project to track US cellphones, TVs for recycling

OSLO, May 1 (Reuters) – A new international project will try to track discarded U.S. cellphones, TVs and other electronic waste to help recycle everything from gold to rare earths and protect human health, U.S. and U.N. officials said on Sunday.

Many electronic items end up at the bottom of drawers at home when they break or get outdated. Many are shipped abroad for recycling. Others get dumped in normal trash bins and vanish into landfills or are incinerated, releasing toxins.

econ4 300x199 The Environmental Protection Agency Starts International Project to Track U.S. Electronic Waste

Only about 10 to 15 percent get recycled properly, said Ruediger Kuehr, executive secretary of StEP (Solving the E-Waste Problem), a project led by the U.N. University that works with firms such as Dell and Nokia.

“Tracking flows around the world … is fundamental to work out solutions,” he told Reuters of $2.5 million in new funds over five years announced on Sunday from the U.S. Environmental Protection Agency (EPA) to help track U.S. electronic waste.

The project will work with port officials in West Africa and Asia to try to estimate flows of everything from flat screen televisions to computers sent to developing nations for repair or recycling. Health laws in such nations are often lax.

Read More


Tuesday, April 26, 2011


Fox4 News Announces: Goodwill Taking Electronic Donations

Posted By: Brad Roderick

Here is a recent story from Fox4KC, announcing that Goodwill stores around the Kansas City will be collecting old electronics in an effort to prevent electronic waste in landfills.

goodwill 300x187 Fox4 News Announces: Goodwill Taking Electronic Donations

KANSAS CITY, Mo.— Kansas City area Goodwill stores are collecting old electronics. They’re trying to gather 100 tons of e-waste. They’re looking for items like old computers, printers, t-v’s and more.

The items can be recycled and put to good use as opposed to going into landfills. Often times one person’s trash is another person’s treasure.

“This is an initiative, emphasis in the month of April we are continuing it on through the year,” said J. Stuart Hoffman with Goodwill. “Bring e waste items to any of the Goodwills throughout the Kansas City area.”

All of the items donated will be recycled or refurbished through a partnership with Dell. None of the donated items will land up in landfills.


Friday, April 22, 2011


Huffington Post Announces: Earth Day Activities: How To Get Involved

Posted By Brad Roderick:

In honor of Earth Day, the Huffington Post provided a list of Earth Day activities. Here are some of the activities that they highlighted.

Earth Day Activities: How To Get Involved

Exactly 41 years ago today, the inaugural Earth Day was celebrated with 20 million participants in the United States. Today, April 22, 2011, Earth Day is bigger than ever, with estimates of more than one billion peopleexpected to participate worldwide.

There are a number of opportunities for you to get involved. Earth Day activities range from a picnic to attending an event or sending a text message donation. (And there are plenty more ideas below.)

By choosing to live a green lifestyle, you will not only be improving the environment, but also your health and the well-being of generations to come.

What are you doing this Earth Day? Add your activity to the slideshow below, or tweet it to us using the hashtag #EarthDayFun.

Here is one of the recommendations:

ACT: Text “TREE” to 85944

The Green World Campaign, in partnership with Earth Day New York, will launch an initiative to “ReGreen the World” focused on supporting the United Nations Year of Forests 2011.

By texting “TREE” to 85944, supporters will help global tree-planting initiatives in environmentally damaged areas of the world. The text message will be a one-time donation of $5 to fund the planting of five trees.tree250x25021 Huffington Post Announces: Earth Day Activities: How To Get Involved

Donations will be used to plant trees in countries such as Kenya, a nation where forests cover only 2% of the land. According to the campaign, planting new trees can increase biodiversity, reduce atmospheric CO2, and offer economic self-sufficiency for struggling communities.

For more information, visit the Green World Campaign’s website.


Wednesday, April 13, 2011


InkCycle Celebrates Earth Day with Grenk Giveaway

Posted By: Brad Roderick

InkCycle, the producers of grenk, the green line of remanufactured ink and toner cartridges is celebrating Earth Day with a giveaway.

The first 10 people to complete the steps below will receive a complimentary grenk inkjet cartridge for their inkjet printer, organic t-shirt and a pen and notebook set. Not all printers are compatible.

1. “Like Us” on Facebook
2. Like our Facebook comment, “grenk is good”
3. Email your name, address and make and model of printer to grenk@mediagiveaway.com

faceGraphic1 300x148 InkCycle Celebrates Earth Day with Grenk Giveaway

Grenk is a line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible. Powered by InkCycle, grenk delivers brand name quality at a fraction of the cost.

Check us out on Twitter: @GrenkInk


Wednesday, April 6, 2011


Should Electronic Waste be a Public or Private Matter?

Posted By: Brad Roderick

Here is an interesting topic that I wanted to repost from Recyld.net. This article brings up the issue of whether electronic waste should be a private or public matter.

E-waste: Public or Private?

Many of the articles I have been posting lately have dealt with a very important question, is our E-waste issue a public or a private problem? When i say public or private i mean, is it the governments job to fix it or is it the free markets job to fix it. I think of all the questions that are asked about the worlds E-waste problem this is one of the most important.

When it comes to the private sector, i think there are many advantages that it will have over the public sector. First of all, the private sector allows the consumer to have a lot of control. One of the most amazing things about the free market system is that it will allow consumers to decide how, when, and where they want to recycle their electronics. I feel that more and more people are growing concerned about the hazardous effects their old electronics may have on the environment and this will drive them to pursue options for recycling them.e recycle Should Electronic Waste be a Public or Private Matter?

On the other end of the spectrum we have the public sector. One of the greatest effects that the government can have on the E-waste issue is its legislation. Many states have passed legislation making it illegal to dispose of E-waste improperly. I think another main role the government will play in the world of E-waste is in the regulation of corporate waste. The government will be able to regulate how corporations dispose of their E-waste and make sure they do it in a responsible way.

I think both the public and private sectors will play very important roles in the future of E-waste. The question that still remains is if they will be able to work productively together.


Wednesday, March 30, 2011


Earth Day Teaches Us The Importance of Recycling E-waste: Local New Jersey Town Tackles E-waste Solutions

Posted By: Brad Roderick

Here is an interesting article from a local New Jersey paper the Patch.com, written by Adam Hochron.  Within the article Hochron highlights some specific items that can be recycled, which the average consumer may not be aware of, what we call electronic waste, such as computers T.V.’s and camera film.

The article focuses on the local town recycling center to send these items.  To find a e-cycling center near you, I recommend going to www.ecyclingcentral.com.

Five Things You May Not Have Known You Can Recycle

There is more to recycling than just newspapers and cans and bottles

By this point most people know that when it comes to recycling, things like newspapers, magazines, cans and bottles can be recycled. But at the Howell Township Recycling Center, there are other more modern things that can be more effectively disposed of rather than just leaving them on the curb. Below is a list of five of them.

1. VCRs and DVD Players- Do you still have that old VCR sitting in your entertainment unit? Have you not used it since Disney classics like the Little Mermaid and Aladdin came out the first time around? It might be time to say goodbye to the classic piece of equipment and focus on something in more of a disc shape.dvd player Earth Day Teaches Us The Importance of Recycling E waste: Local New Jersey Town Tackles E waste Solutions

And if you have a DVD player and have updated to a  blu ray player this is a way to make more room for that and your new collection of movies.

2. Speaking of making more room, if you have upgraded your television to a flat screen, high-def, 3-D screen, then you might not need the big 27 inch box sitting in your basement. Sure your kids might marvel at how big it is and wonder what all the extra room is for, but you can show them pictures of that and the old black and white TV you grew up with on the internet.

 Earth Day Teaches Us The Importance of Recycling E waste: Local New Jersey Town Tackles E waste Solutions

3. The Howell Recycling Center will also take that old computer off your hands that is doing nothing more than collecting dust on your floor. If you can fit all the memory on your old computer onto your new one several times over, it is probably time to leave the unit behind for the newer streamlined model.

4. If you have a camera sitting around somewhere that still uses film, and you have no idea where to go to get a new roll, then the Howell Recycling Center might be just the place to say goodbye to the 110 film using piece of outdated technology. If your camera still needs a flash cube, it is probably a sign that there is something better to take your pictures with anyway.

5. When was the last time you sent or received a fax from something other than one of those all in one machines that also prints, scans and copies? If you still have one of those machines with the phone attached, and you have no idea what to do with it, the Howell Recycling Center is happy to take it off your hands. They will also take that old copy machine you might have around the office.


Thursday, March 24, 2011


World Wildlife Fund Announces New iPhone App for Earth Hour 2011

Posted By: Brad Roderick


Here is an article I would like to share from Mashable.com, written by Jolie O’Dell, about a new iPhone app for the World Wildlife Fund’s annual Earth Hour awareness campaign.

Prepare for Earth Hour 2011 With iPhone App

The World Wildlife Fund’s annual Earth Hour awareness campaign now has an app of its own.

This iPhone offering will help ordinary people accomplish extraordinary things with simple tasks that take the Earth Hour idea beyond a once-a-year activity.

Created by the WWF with help from the Leo Burnett Group, the app “is all about taking Earth Hour a step further by encouraging people to do things to help the planet every day, not just for that one hour,” said a Burnett rep.

To that point, the app is called 60+ [iTunes link] and is available for download now.
earthhour1 300x171 World Wildlife Fund Announces New iPhone App for Earth Hour 2011

The app works a bit like a location-based service in that it has to-dos and checkins. But for this mobile application, you’ll check in positive actions you’ve done from a list provided by the app; for example, you might use more natural lighting, change your air conditioning settings or install a water-saving showerhead.

As you check in more actions, you’ll earn achievements, which are shareable across larger social networks, as well.

In addition to extending Earth Hour beyond its given 60-minute time period, the app aims to expand the geographic reach of Earth Hour. To that end, the WWF and Burnett will be tracking individual and global checkins and achievements within the app to gauge participation and impact around the world.

Soon, the app should have Game Center support to boost friendly competition among its users.

The Burnett Group rep also told us that the design’s interface has a unique, hand-drawn feel — because all the design elements were actually drawn from hand.

“The entire design of the app is also an act of going beyond the hour, as we created the entire interface out of discarded cardboard boxes and paper,” he noted.

“Everything was drawn by hand — even the badges were hand-sewn.”

Earth Hour 2011 will take place on March 26. Will you be using this app to participate?


Monday, March 21, 2011


InkCycle Celebrates March Madness with a Giveaway for a free grenk remanufactured ink and toner cartridge

Posted By: Brad Roderick

In an effort to promote e-waste recycling, the eco-activists here at InkCycle, have decided to celebrate March Madness with a giveaway.

The first 20 people to enter to win will receive a complimentary grenk inkjet cartridge for their inkjet printer, grenk reusable coffee mug and a pen. Please include your contact information and type of printer in your email. Not all printers are compatible.combo 300x209 InkCycle Celebrates March Madness with a Giveaway for a free grenk remanufactured ink and toner cartridge

Enter to win through:

Email at: grenk@mediagiveaway.com

Twitter:@GrenkInk retweet #grenkisgood with a link to the press release: http://mwne.ws/hDjcLT

Facebook: ”like” us and write on our wall about the promotion


Tuesday, March 15, 2011


Goodwill Launches Free Computer Recycling

Posted By: Brad Roderick

Goodwill has recently decided to launch free computer recycling. Many businesses remain unsure of what to do with their leftover electronic junk. Furthermore, Goodwill has devised a plan to take action and recycle their out-dated electronics for a better cause without any fees. Here’s a recent report on nebraska.tv, by Steve White, that further explains their recycling plan:

Reconnect Green RGB 300x120 Goodwill Launches Free Computer RecyclingThe report stated that Goodwill Industries of Greater Nebraska has teamed with computer-giant Dell, sensing people don’t have a place for this stuff. Kathy Langley, Vice President of Retail said, “In some cases there isn’t any option and in others people have to pay to get rid of computers and this is absolutely free.”

For Goodwill it also creates about five jobs and it’s a status boost compared to tasks like sorting shoes.”People we serve find a real status working with computers and it’s just a great job for them, a lot of job skills,” Langley explained. Goodwill pays for shipping, and only hopes to break even from the fee they receive per pound.

Langley said, “As long as we’re creating jobs and keeping computers out of landfills and out of bad places it’s a good thing for us and good for the environment.” Goodwill has a long history of recycling through its thrift stores. Carrie Custard said this is a natural extension of that, and it’s in line with the mission of creating jobs for those with disabilities.

It’s part of Dell’s Reconnect program, with 2,200 collection sites across the United States and Canada. A press release indicated they expect to divert about 5 million pounds of e-waste from landfills every year. They will accept computers, monitors, speakers, scanners, keyboard, mice, and power cords. However, they do not take television sets. For a complete list of items that can be donated, visit www.dell.com/recycle.

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