Brad Roderick

Brad Roderick, executive vice president at InkCycle in Lenexa, Kan., spent many childhood days on his grandparent's Midwestern farm where his passion to advocate for an eco-friendly environment first became a reality.

Read Roderick's full biography

About Grenk

Grenk is a new line of remanufactured ink and toner cartridges designed to leave the smallest environmental footprint possible.

Like all remanufactured InkCycle products, grenk delivers brand name quality at a fraction of the cost. But grenk is revolutionary in that it's not just a recycled cartridge. It's a new process. A new way of thinking.

Read More @ Grenk.com

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Valerie Jennings
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About InkCycle

InkCycle is an industry leader in toner and inkjet print cartridge technology. Since the company's creation, quality has been, and continues to be, the focus of every activity. We believe that consumers want two things from their aftermarket purchase: true cost savings and cartridges that print great the first time and every time. With these guiding beliefs, InkCycle continues to be the partner of choice for companies that are both desirous and capable of reselling premium quality aftermarket cartridges.

Read More @ InkCycle.com

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Thursday, August 19, 2010

YouTube: Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products

From: InkCycleGrenk | August 16, 2010
Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is.

Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to greenbydesign.com, 98% of the products in the U.S. and Canada have some form of greenwashing.

Companies often use words with no clear meanings like “eco-friendly” or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products’ environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers.

The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while “made with organic” product only contains 70% of organic ingredients.

Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer.

This video brought to you by Grenk and Nextlife.

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